You know the saying. “Choose a job you love and you’ll never work a day in your life.” Walk into an archery pro shop and you’re bound to find people who live that mantra. PROfiles is a new video series created to tell the stories of the professionals who have made it their life’s work to share their expertise and grow the sport of archery.

We start with Al Kraus of Black Hills Archery, who is best described by one of his long-time customers as “A stone-cold killer, and a heck of a good guy.” Al has been featured on the cover of North American Whitetail and boasts multiple record book entries, but his most rewarding accomplishment is seeing his archery lanes lined with new faces excited about their bow and arrow.