It is my favorite Mathews bow!
I’ve never shot a hunting bow as well as I shoot the Passion…it is my favorite Mathews bow!
Ginger Morehead
Mathews ProShooter
The Mathews Passion is specifically engineered and designed for the female archer. Featuring draw weight options from 30-70 pounds, the 29 3/4-inch axle-to-axle Passion weighs only 3.6 pounds—the ideal weight so that any woman archer can be comfortable with. With draw length options between 22.5-29 inches (half-inch sizes also available) the cam specific Passion includes special colored Zebra Barracuda strings, Mathews’ proprietary Harmonic Damping System, the Harmonic Stabilizer, String Suppressors, Perimeter Weighted Solocam, Ball Bearing Roller Guard, a small, color matched Inline Walnut Grip, and Mathews’ pioneered parallel limb design- all the tricked out features you would expect to see on a Mathew premier bow. Available in three different functional and modern chic-styles- Pink, Teal, Camo or Electric Pink.
“We set out to make a bow specifically for the female shooters- gone are the days when lady archers have to adapt to other bows not made with their needs in mind. They deserve something that not only fits them perfectly, but is stylish—after all; we want as many women out there to share the passion for the outdoors as possible.”
-Matt McPherson
Founder & CEO of Mathews, Inc.

Since 2008, sales of the Pink Lemonade Genesis, Electric Pink Ignition and Passion bows has generated over $100,000 for the Breast Cancer Research Foundation. A portion of the proceeds from the sales of these pink bows will also go towards Aiming For a Cure and the fight against breast cancer.
MSRP $869.00
Hover over any feature for details.
* All specifications are approximate.
** Without accessories.







When it comes to purchasing a new bow, you want to make sure that everything is done right. From the proper selection of the bow itself, right down to the last accessory attached, everything must be done with one goal in mind….to make your shooting experience enjoyable and effortless all while increasing your accuracy and confidence. Getting set up right isn’t that difficult- that is, if you have someone that knows what they’re doing!
At Mathews, we go to great lengths to select only knowledgeable, service-oriented, “full-time” retailers who demonstrate a passion for archery and bow hunting. By doing so, we can offer the highest quality buying experience for our customers. When visiting your local Mathews retailer, you can expect service that is second to none; service you won’t find anywhere else. It’s the little things like personal attention, and a knowledgeable staff that make a big difference. It’s what makes buying a Mathews different. Visit your local retailer and experience it for yourself.
I’ve never shot a hunting bow as well as I shoot the Passion…it is my favorite Mathews bow!
Ginger Morehead
Mathews ProShooter
I was so excited when my new Mathews Passion arrived, I had barely a week before my Idaho antelope hunt would begin. It shot like a dream and I liked it even more. On the first day of my hunt my Dad leaned over, we were hunting out of ground blinds, and said here comes the dominate buck all by himself. The buck passed the blind at 15 yards and did not even take notice of us in the blind. Once he paused at 20 yards I let loose of the Passion and it nailed him. I am even more thrilled with my Pronghorn antelope buck, he is my first pronghorn and with my week old Mathews Passion.
Blayre Thiel
Mathews Family Member
“For the past 2 years my Passion has traveled all around the world with me and quickly became my favorite bow of all time knocking down some giant animals! Thanks to my Passion I’m confident no matter what animal steps in front of me, I can make the shot!”
Nicole Jones
Co-Host of Driven TV
“Ever since I began bowhunting, Mathews bows have been in my hand. I’ve had great success with them all, but for me none compare to the Passion. Top performance and perfect size make the choice simple. The great looks are icing on the cake!
Tiffany Lakosky
Co-Host of The Crush
“The new Passion is lightweight, compact and very fast! I can’t wait to hunt with mine!”
Tammi Gregory
Wild Outdoors
“I’m so excited to be shooting the new Passion this fall!”
Melissa Bachman
North American Hunter
“I’ll be chasing big Whitetails this fall with my Passion!”
Kandi Kisky
Whitetail Freaks
“The Passion is the best all around hunting bow ever made for us!”
Samantha Morgan
Full Draw Adventures