Mathews Trademark, Logo and Copyright Requirements and Guidelines

MATHEWS, INC. requires that all third parties using and/or referring to the Mathews Brand trademarks do so in a manner which will minimize confusion among the public and refrain from falsely implying a relationship with MATHEWS, INC. The Mathews Brand trademarks include the trademark names and the associated logos (shown above).

Guidelines for Commercial Use of Mathews Brand Trademarks and Logos

Introduction
These Guidelines explain acceptable and unacceptable uses of Mathews Brand trademarks and logos and are applicable to the use of the marks in any medium, including, print, multimedia, and online materials.
Before using any Mathews Brand trademark, please review the following Guidelines. Mathews, Inc. reserves the right to request samples of materials that incorporate the Mathews Brand marks and insist that materials not conforming to these Guidelines be altered. Mathews, Inc. reserves the right to deny any third party request if the use of a mark, in association with any product or service, may falsely lead consumers to believe that the source of the product or service is Mathews, Inc.’s.

Submission of samples

Mathews may request submission of samples as a term and agreement. These samples may include:

a. For print materials, submit copies of covers, spine, title page, and/or page of first prominent use;

b. For Internet uses, submit copies of the Web site home page and Web page where the Mathews Brand mark(s) is/are first prominently featured;
c. For CD ROM, DVD, video or other products, submit copies of labels, packaging and advertisements.

Unacceptable use:

Third parties:
a. Shall not use the Mathews Brand logo without the express written consent of Mathews, Inc.

b. Shall not use or combine Mathews Brand trademarks with any other trademark or design, or in a manner which suggests ownership by a third party (e.g. “ACME Book’s Next Generation Science Standards”).
c. Shall not use the trademarks within the main title of any third party products, service, or publication, such as “John Doe’s Guide to Next Generation Science Standards”.

Suggested acceptable titles:
John Doe’s Guide to Science: compatible with Next Generation Science Standards
John Doe’s Guide: for use with Next Generation Science Standards.

d. Shall not use the trademark symbols (® or ™) alongside Mathews Brand trademarks. Third parties must replace the trademark symbol with an asterisk and include the appropriate footnote/disclaimer. (see 3c) below for disclaimer language).

e. Shall not over emphasize the Mathews Brand marks. The Mathews Brand marks must be different and/or smaller in font, size and color in comparison to the third party’s text or marks.

f. Shall not use Mathews Brand trademarks in company names, Internet domain names, web site addresses, metatags, or purchase Mathews Brand trademarks as keywords.
g. Shall not use Mathews Brand trademarks in a generic way, such as in all lowercase letters and within the text of a sentence:
Example of improper use – “Bow Hunter Magazine’s new publication features information on mathews avs technology.”

Acceptable use:

Third-parties:
a. Must use trademarks in their entirety and may not abbreviate or alter the marks in any way.

REMINDER: Before using any Mathews Brand trademarks, third parties must submit samples of proposed uses when requested. Samples should be sent to the following email address: marketing@mathewsinc.com

Attribution; Copyright Notice
Except as set forth below, Mathews, Inc. shall be acknowledged as the sole owner of all Mathews, Inc. copyrighted materials, and 3rd parties shall make no claim to the contrary.
Any publication or public display shall include the following notice: “© Copyright 2013 Mathews, Inc. All rights reserved.”
UNDER NO CIRCUMSTANCES SHALL MATHEWS, INC. BE LIABLE FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL, EXEMPLARY, CONSEQUENTIAL, OR PUNITIVE DAMAGES HOWEVER CAUSED AND ON ANY LEGAL THEORY OF LIABILITY, WHETHER FOR CONTRACT, TORT, STRICT LIABILITY, OR A COMBINATION THEREOF (INCLUDING NEGLIGENCE OR OTHERWISE) ARISING IN ANY WAY OUT OF THE USE OF THE MATHEWS BRAND TRADEMARKS AND/OR LOGOS OR COPYRIGHTED MATERIALS, EVEN IF ADVISED OF THE POSSIBILITY OF SUCH RISK AND POTENTIAL DAMAGE. WITHOUT LIMITING THE FOREGOING, CENSEE WAIVES THE RIGHT TO SEEK LEGAL REDRESS AGAINST, AND RELEASES ACHIEVE FROM ALL LIABILITY AND COVENANTS NOT TO SUE ACHIEVE.

Termination
This License and the rights granted hereunder will terminate automatically as to a licensee upon any breach by that licensee of the terms of this License.